We are proud to announce that Lady Purple®, the innovative upcycled microalgae extract developed from Porphyridium cruentum, has been awarded Gold for Best New Ingredient at the Pure Global Beauty Awards 2025.
This prestigious recognition celebrates Lady Purple®’s unique combination of scientific excellence, sustainability, and visible skincare results. Created through an eco-friendly upcycling process, Lady Purple® transforms leftover microalgae biomass into a high-value cosmetic ingredient. Rich in antioxidants and sulfated polysaccharides, it helps protect, hydrate, and revitalize the skin while minimizing environmental impact.
Clinical studies have shown remarkable results including a 13.6 % reduction in wrinkle depth and a +33 % increase in hydration after 28 days of use. The ingredient’s natural pink hue and proven performance make it ideal for next-generation skincare focused on radiance, resilience, and microbiome balance.
We are delighted and honored that Lady Purple® has been recognized at this international level. This award affirms our dedication to innovative, science-based, and sustainable skincare solutions that respect both people and the planet.
Lady Purple® embodies our mission perfectly creating beauty that performs, lasts, and truly makes a difference.
